MYDNA Bookcase

Posted by Honey
Filed in Advertising, All entries



MYDNA is a smart and elegant remake of the simple shelf typology but with a twist. MYDNA is a chic and contemporary storage system inspired by the DNA concept in two different ways, fist its sophisticated, organic and stylish structure in the shape of double helix and second with a metaphorical statement which establish that everything you place on its shelves define a significant part of your personal identity. Producer: Joel Escalona Studio.